Meet Rudy Berk – Member of the Month
Thank you Rudy for being a great supporter of AIGA Arizona! Read more about Rudy in his own words:
I grew up in South Jersey, and have lived in Manhattan, Brooklyn, Pittsburgh, and now Phoenix. In 2005, the small Pittsburgh software company where I was working as Design Director was bought by general Dynamics C4 Systems, which has a headquarters here in Scottsdale. Two years later, my family and I packed up and moved to Phoenix, so I could build a stronger design support organization for GDC4S.
I graduated from Carnegie Mellon university in 1990 with a degree in Graphic Design (the program is now called “communication design”). In the early 90s, I quickly gravitated towards technology and interaction design, exploring the emerging platforms of kiosk-based interaction design, and then web-based interaction design.
Currently I’m the director of Human-Centered Design at General Dynamics C4 Systems, and A work with my team to develop strong user experiences for all of our technology products – software and hardware – as well as ensuring that design thinking informs our strategic planning and business development activities. My organization is code-named “the foundry”, and we’re working on a number of interesting defense and public sector projects, including a map-centric situational awareness software tool for the army, a handheld mobile device for use by first responders and public safety personnel, and a hardware/software system that supports ground segment tracking and management of satellites for nasa. (and we’re hiring.)
Personal interests include spending time with my wife and two talented daughters, geeking out with hi-fi audio, and finding new music and artists, as well as ongoing research on tequila, wine, and craft beer.
I have been an AIGA member since the early 90s. I like the sense of community, and the local and national programming. currently I’m very busy with work and family, and have not attended as many local activities as I would like. I try to attend the bi-annual conference as often as possible. Most recently I was able to play host to many design associates and new friends from across the country, with the national conference being held here in Phoenix. It made me very proud to show off our town and our strong design community and culture.