Campaign creative, as elegant and well designed as it may be, will fail if it does not appeal to the people that it seeks to address. How then can we put GOtV campaigns on the right track from the get-go? The answer, in short, is that good creative starts with an understanding of the target audience.

This webinar sets to achieve two goals:

• To equip participants with theoretical tools that will help them conceptualize the audience of their planned political campaigns.
• To offer participants understandings regarding what types of messages and content will appeal to those different audiences.

By the end of this webinar, participants will be able to identify four Political Character Types of citizens and predict what visual and rhetoric content will likely appeal to each of these Political Character Types.

We are asking you to pay what you can for your ticket. Net proceeds from ticket sales will be donated to the League of Women Voters of Metro-Phoenix. They work to educate and engage voters by providing unbiased non-partisan information about elections, the voting process, and issues.

This webinar will use Zoom, we will be sending the link to access and password to the Zoom Meeting 24 hours prior to the event. If you register the day of the event, you will receive the link no later than 1 hour before the event.

Speaker Bio :

Ofer Berenstein specializes in planning, assessing, and improving non-partisan political engagement encouragement campaigns, with emphasis on pre-elections Get Out the Vote campaigns. Ofer earned a PhD in Communication and Culture, focusing on visual communication, from the University of Calgary, Canada; and an MA in Political Communication from Bar-Ilan University, Israel. The work Ofer conducts is aimed at helping elections agencies from all levels of government and NGOs to raise the voter turnout in general elections. In addition, Ofer works with other third-sector organizations on raising the turnout and membership engagement in internal elections and self-governance processes.

League of Women Voters of Metro-Phoenix:

https://my.lwv.org/arizona/metro-phoenix

__________________

IMPORTANT INFORMATION

Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Arizona, and places you on the master mailing list.

AIGA Arizona has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the AIGA Arizona president.

Speakers' presentations and viewpoints are their own opinions and do not necessarily reflect those of AIGA Arizona. We are not responsible for the content of every presentation; please be aware that adult language, visuals or topics may sometimes be included.