Joe Bardin on Messaging

In today’s noisy and crowded marketplace, strategic differentiation is at a premium. But ask your clients what makes them different, and more often than not they don’t know. It takes a solid messaging strategy to make them stand out from the crowd.

Enhance your design work and client offering by gaining a greater understanding of messaging strategy and strategic differentiation.


Joe Bardin is an award-winning writer with twenty years of professional experience. Joe has worked extensively with major brands including AOL, Motorola, Proctor & Gamble, DreamWorks Studios and Intel. He has also written for a number of non-profit organizations such as Arizona State University, the Arizona K-12 Center, and the BHHS Legacy Foundation. Joe’s work has won industry recognition including an American Business Award, and publication in AR100 Black Book and the Print Regional Design Annual.

Joe’s feature stories have appeared in numerous publications including The Arizona Republic, The Phoenix New Times, Phoenix Magazine, Feng Shui (London), Learning & Leading, Baylor Balance, Arizona Foothills Magazine, BusinessEdge Magazine, BizAZ Magazine, The Ritz-Carlton Magazine, Your Health (Southern California Health Care System), South Coast Style, Trump Style Magazine.

Joe has co-written and ghostwritten several books on subjects ranging from art, health and lifestyle change to prosperity and career transition.

Read more and see case studies of Joe's strategy work here:

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Speakers' presentations and viewpoints are their own opinions and do not necessarily reflect those of AIGA Arizona. We are not responsible for the content of every presentation; please be aware that adult language, visuals or topics may sometimes be included.

When & Where
Thu, Aug 16, 2018 6:30 PM - 8:00 PM MST
SPACE by Rocket
3335 E Baseline Road
Suite A
Gilbert, AZ 85234