PMACC is a joint venture between AAF PHX, AIGA, AMA, AZIMA, BMA, and PRSA. We are proud to have formed a collective to bring forth our first quarterly panel to the Valley representing all our disciplines.
Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we launch integrated campaigns and the impact of WHERE those campaigns run on brands’ reputations.
We will have 6 astounding speakers highlight various areas of discipline and then leand into an exciting discussion moderated by Jonathan Salem Baskin. Mr. Baskin has written 7 books and 250+ essays. He has lead a global collaborative solely focused on helping established businesses get value from communicating about innovation at Arcadia Communications Lab. He is a regular contributor to Forbes and Advertising Age, and has 30+ years of leadership experience in marketing and communications.
CEO and Founder of LeadMD
Co-Founder of Botco.ai
Division Vice President of Integrated Marketing & Creative Services at Massage Envy
Chief Creative Officer & Partner at OH Partners
Head of Scottsdale Office, Fingerpaint
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Arizona, and places you on the master mailing list.
AIGA Arizona has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the AIGA Arizona president.
Speakers' presentations and viewpoints are their own opinions and do not necessarily reflect those of AIGA Arizona. We are not responsible for the content of every presentation; please be aware that adult language, visuals or topics may sometimes be included.
Thu, Nov 16, 2017
6:00 PM - 8:30 PM
Hilton Resort Scottsdale
6333 North Scottsdale Road
Scottsdale, AZ 85250